WE overstood the assignmEnt
Our marketing experts support the growth of e-commerce, telehealth, and subscription companies through CRM, loyalty, and lifecycle strategies.
We go beyond the simple CTA
We’re your dedicated partner in creating intuitive strategies that craft unforgettable user journeys. With a deep bench of marketing and strategy tools, our hands-on team excels in getting to the root of your brand’s challenges, building and leading young teams, and creating data-driven solutions that boost customer engagement.
Whether you need an in-depth audit of your CRM practices or someone to steady the ship as interim CMO, our team’s collaborative and flexible ways of working build on your successes and ensure your brand stays ahead.
20+
YEARS EXPERIENCE
3
PLATFORM CERTIFICATES
50+
CAMPAIGNS LAUNCHED
WE SPECIALIZE IN
CRM & Loyalty Programs
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Lifecycle Marketing
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Content Strategy
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Marketing Audits
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Campaign Management
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Data Reports & Analysis
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Team Building & Mentorship
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Fractional Marketing Leadership
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CRM & Loyalty Programs — Lifecycle Marketing — Content Strategy — Marketing Audits — Campaign Management — Data Reports & Analysis — Team Building & Mentorship — Fractional Marketing Leadership —
Our team provides the strategic insight of senior leadership without having to hire a full-time role. Our active approach excels in both strategy and execution, making us ideal for young startups looking to expand or established brands aiming to level up their marketing efforts.
HOURLY ENGAGEMENT
Shorter projects or when you need flexible, focused support on a week-to-week basis
Set number of hours per week (to be determined based on need)
Useful for engagements estimated to be under 70 hours per month
MONTHLY ENGAGEMENT
Long-term projects where ongoing support, team collaboration, and scalability are important.
Set number of hours per month, typically between 80-120 hours
Includes attending meetings and working closely with your team
Scalable based on project requirements
PROJECT-BASED
ENGAGEMENT
Defined projects with clear outcomes, typically completed within a set timeframe.
Fixed rate per project as listed in your SOW (Scope of Work)
Project completion within 5 weeks
Includes interaction with the team, but no regular meeting attendance
Ideal for one-off projects
OFFICE HOURS
Off-boarding support or stand alone advisory service — a resource for brainstorming, reviews and Q&A.
Up to 8 hours per month
Used for meetings, brainstorming, reviews or questions
No work output by Overstood, purely a support function
